It is a nice tint, since it's so pigmented, is apply right in the centre of my lips with the applicator, then take a cotton bud and gently spread it outwards to the edges. I try to work fairly quickly before it starts to dry in and do one lip at a time, sometimes I add a second coat in the same way for more colour (I usually have an extra coat on my top lip as it doesn't hold stain so well, but then again no tint really does). I then use another clean cotton bud to wipe up any imperfections at the edges.

The swatch is the 2nd one from the right.