I'm a person who loooves using eyeshadow bold or natural way. That's why I want my shadows to stay in place for a long time that was the reason why I bought this product and I heard a lot of this product so I finally bought it and I'm not disapointed at all it is the perfect product for eyeshadow lovers like me who want their eye makeup to stay in place for the day! And also I've had the feeling that this primer made the colors of the shadows look much better :) Oh and the price is also not that high ^^