I honestly was expecting a matte liquid lipstick, like the american ones. But this product is totally different! It has a mousy consistency, gives off a glossy finish which slowly turns silky, and transfer a lot. It's an extremely soft texture that has a powdered effect when left to dry, so it is very comfortable to wear on the lips. The packaging is pretty and sleek, with a matte black handle and a clear plastic body. The applicator looks like a gloss wand, and gives you a perfect application.