Was so excited to receive this lip gloss. When I opened it and apply it for the first time, it looked a little bit too bright to me. But later on I got used it. It is incredibly mlm moisturizing. My lips are pretty dry (so hot and dry in California even in fall). However I was surprised that next day my lips were so soft and plump. The gloss smells like cherry, so yummy. The tip of the applicator is so soft too, it looks like a sponge. Love it!