The texture is very watery and it evaporates quickly so you can't take too much time to you apply it. I prefer to spray my hand rather than shoot myself in the face and one is not enough so i feel like i'm using it up quickly. The scent isn't anything to brag about but it isn't offensive and the bottle is nice enough to look at (or it was before my kid found the stickers) and easy to use. The clarifying effectiveness is comparable to my benton aloe bha but FAR more drying, as my skin is dry enough i will be switching back when i'm done this bottle.