Firstly, It is very hydrating. I have been using it for a few months now and I have noticed a big change in my skin. Secondly, It seems to help with wrinkles. Im not that old, but I noticed a change to my wrinkles as well. Thirdly, It is cute packaging. The dropper tool is easy to use and very hygenic. It is a glass bottle and dropper so if you take it on holiday, you need to be careful. The product is a good thickness for what I want. I usually use a spray toner then I put it on. With or without the toner, its easy to spread. I only use 2 drops on my whole face. LOVE IT.