I have tried many lash mascaras over the years; luxury brands, drugstore brands, everything there is in the market and finally I found all I was looking for in a lash mascara so far. This thing keep my lash curled almost al day, it coates my lash so so well and best of all it doesnt smudge. It might be a little diffficult to remove, but If you use the etude house lash mascara remover or a very oily one, you wouyld have no problem