I wanted a gentle cleanser to use as i was running low on cleansers. This cleanser happened to be on sale as part of the mega deal so I got it! I like that it comes in a pump bottle so I can be sure to use up every drop of it (much prefer this style over the squeezable tubes). I found that it does make my skin feel a bit more relaxed and less red after I finish using it. If it's on sale again I will buy it!