This is the first K beauty lip product I have purchased and it is everything I ever wanted in a lip product. It does not bleed into the lips and does not make your lips look wrinkled. It is a very soft tint and does not dry out your lips. I purchased the colour 04. pretty pink. It is perfect for me and matches my skin tone. I am in the shade N23 for the Laneige neo cushion glow. This lip tint is a part of my daily makeup regime and really gives a natural look. It is the longest lasting lip tint I have ever tried, will definitely repurchase in the future!