I got the color "Jujubebe" and it is called as "My lips but better". I CANNOT AGREE MORE cause this color brings out the natural look and helps me not to look so dead. I combine with many bolder color and Jujubebe works amazing as a base. The texture is really smooth and won't dry out my lips at the end of the day. The smell is pleasant too, with a combination of floral and fruit. Since it was born as tint, it would not have really matte long-lasting characteristics. That will never be a problem for CAUSE I AM LOVING APPLYING AND RE-APPLYING IT.