Bold color and long lasting. Once it dries on your lips, it's not going anywhere. However, I have to disagree with the "air fit" advertising. The product feels thick on my lips just like any other matte longwear lipstick. So if that's what you're going for, this could be a good buy.

The RD301 color is a red-toned hot pink. I think it would look great on pale skin, but only if you're going for a bold look.