Elizavecca does 2 things well: beautiful packaging and hydrating products. In fact, sometimes, I wish they would stop all the other gimmicks and focus only on hydrating products. It feels so nice and I love it, as I do many other Elizavecca products. Do I think it's doing anything in terms of brightening? Not really, but I think it does help with skin hydration which makes my skin look livelier and promotes turn-over so I am not dull and oily all the time. It's a good product to try.