This lip mousse is highly pigmented. One swipe on the lips is enough so I have a feeling that this product will last a really long time. Since it doesn't dry like liquid lipsticks, the product will wear off throughout the day so you will have carry it with you to reapply after meals and drinks. This lip product is easy to remove and it does not leave any color stain on your lips. It barely has any smell so don't be concerned.