I have to say this is probably one of my most favorite Korean brand lip products so far. I have the color BE109 and I absolutely love everything about this lipstick - from the color (it's a perfect "my lips but better" kind of shade, I was worried it would look too brown for my fair complexion, but nope!), the scent (smells like berry or grape candy) to the texture and finish this lipstick leaves. It's so lightweight and it applies the way a more "moist" creme lipstick would, but once you start rubbing your lips or pat them with your finger, it leaves the most amazing natural matte "chiffon-like" finish that I absolutely adore. Already want more colors!