This is a really affordable hair treatment that works well - I've heard that it is like an Olaplex dupe. The texture is similar to a normal conditioner. I like to put it onto damp hair ends, go about my regular shower routine, then shampoo and finish with my regular conditioner. It leaves my hair feeling soft and nourished. The smell is very nice too! I like that it isn't sickly strong or lingers too much.