This has a very thick consistency and is white in colour. I got this mainly because of its content of Vit B in the hopes of brightening my skin and lightening my acne scars. Although I can't say much about its brightening effects, I can say that it is very moisturising and works well as a night cream. My skin was super dry during the winter and I used this in place of night cream and within 2 nights my skin was back to normal and better than ever, which I want to attribute to this product.