I've used this for 10+ years and this is the brow pencil that I always goes back to. The color is more on the grey side, so it is great for those with dark brown/black hair.  It has a waxy texture, which helps with the product stay on longer and more precise application.  I like that it is less pigmented and not as creamy which means I can layer this product on without looking like sharpie eyebrows. This is great for those wanting a natural looking brow.