I am in an era of wanting my hair to look its best. I am Chinese and I have naturally straight black hair and I have recently come to the realization that I need to take care of my scalp as well as my hair. I purchased this because I have been using a homemade apple cider vinegar mix but it leaves my hair smelling so much like vinegar, that I don't like it. This product, however, smells AMAZING and it leaves your hair so soft and your scalp feeling refreshed. You can feel the difference after that first wash! I like to wash my hair first and then apply this vinegar, I proceed onto the shower and then after that, I rinse my head of the product. I love this and I have given it as a present to my friends and everyone is in love with it. So much so that they ask me to purchase a bottle for them when I say I am doing my monthly Jolse purchases lol