I am a very busy mama who's always on the go--bringing kids to school, accompanying them at ourdoor events/playgrounds and attending other extra-curricular activities. Out of all the sunscreens I've tried so far, this is the one that I keep repurchasing because 1.) it's easy to use--glides on perfectly even if you're in a hurry 2.) it doesn't leave any white cast, just nice, supple skin 3.) it's perfect as a makeup base--it's like a great primer, tbh. I use this whenever I'm in a hurry but in need of a hardworking sunscreen that's good for the skin.