This serum is a magic worker. The niacinamide + propolis combo helps target a high range of skin concerns like dullness, dryness, hyperpigmentation, blackheads and large pores. I have repurchased it for about 10 times for over 3 years and won’t trade it for nothing. On an very honest note, niacinamide takes 3-4 months to show results, propolis and hyaluronic acid offers an instant glow and lasting hydration, so if you use it consistantly you will see improvements. Their ingredients are ethically sourced and cruelty free, and although they have vegan products this serum unfortunately isn’t.