I purchased this cream because I wanted to start incorporating more products geared toward well aging. I don’t have any wrinkles yet so I can’t comment on its effectiveness but hope this product works at keeping them away. I will say that this is a very good moisturizer and really leaves my skin feeling nourished and looking like it’s well hydrated. No dry dull areas. I will repurchase when it’s on sale because it is pricey. I would recommend checking out all their products.