I got the shade "sweet potato red" and it is similar to the swatches in the product page. It is a dark-ish purple with hints of red and can be applied with a lighter layer for a more natural look, or more layers for a darker look. The stain it leaves lasts for awhile, This product has an artificial candy scent which I don't mind, however I find that it can taste bad. The texture itself is watery as implied in the description and is easy to apply using the applicator. For the price, I would say that this product is worth it and the shade is fairly unique.