This product is a very natural and subtle nose shading product. The formula is liquid-creamy, and comes up through the puff applicator. The color is very slight and natural, still noticeable yet people should not think you have on shading unless you pile too much of it on. The only complaint is longevity. I have yet to find a shading product that lasts past 3 hours... Well, its small size makes up for it since it's convenient to carry around and touch up.