COSRX Low pH Good Morning Gel Cleanser is a clear, gel product with a refreshing odor. When it is first squeezed out of the bottle, it has a gel-like consistency. Once you rub it and add water, it starts to turn white and bubbles start to appear. The product is not irritating for me, and feels nice to use. The price of the product is also very affordable - ~11 USD for 150 mL is amazing. I highly recommend this product and give it five stars!