This BB cream creates a natural looking finish so I don't have a cake face when I go to work or school. It is pretty pigmented too and makes my skin nice and even looking, I have a bit of pink in my cheeks naturally and I like the cover this BB cream provides to hide that pink. It doesn't dry down to a matte finish which I like, I prefer a dewier BB cream and this isn't super dewy but it's got a good amount of moisture. I wish the shade I use, 21, had a bit more yellow in it but it's still a pretty decent color match.