Just like the commercial of Etude House Beauty Shot Face Blur, it's amazing the effect that it makes, it's not sticky, easy to apply, it last all day long, don't need to much of amount and it goes far, i use it before the bb cream on all of my face and neck and after the bb cream as a highlighter (edge on the nose, forehead, chin and cheekbones) It's wonderful. Sometimes when i need to rush i mix the bb cream with the faceblur which gives a perfect touch. I love it!