I was looking for a new serum when I found this Pink Water Serum and after reading some reviews and checking the ingredients list I decided to buy it (by the way, the ingredients list is pretty decent). I have no regrets whatsoever. This looks and feels a little bit more like a light emulsion than an actual serum, its white and creamy but it absorbs amazingly well and it feels fresh and soothing. I'm using as my morning serum/emulsion for 3 weeks now and so far I have no complains.