First of all: the color is absolutely gorgeous. It's a true red-orange, exactly how I imagined it would be based of the promo pictures. So bright and pigmented. It goes on very smoothly and effortlessly, you can also blend it with your finger for a more subtle color. It feels a bit sticky when dry, but doesn't transfer and doesn't feel drying either. Lasts for a very long time: through eating dry food and drinking...came off a bit when eating oily food and faded into an odd hot pink color. I love love love it and want to try another Peripera lip product asap! :)