First of all its cute as hell, about the length of your middle finger and wider than a thumb. I tied it on to my phone and I'm the type to never leave the house without a lip balm of any sort so this loop feature is perfect.
The balm itself is smooth and not sticky at all. Scent is pleasant and natural, not candy like at all. Feels moist and seems to last fairly long for a soft balm type product.

Very glad I ordered two because I'd be super bummed to be waiting for a replacement when the first tube runs out!