I generally try to avoid skincare from brands that are cute-oriented and more more famous for their makeup lines. But this emulsion was recommended on a lot of sites so I decided to try it. It has a mild grapefruity fragrance that I like. I am still getting used to the consistency, it feels a bit sticky on my skin after i've applied it. I don't think this is a bad thing because I use this as a PM moisturizer, so it's not like I have to worry about my makeup. I think this emulsion is a great price for 180ml. There is so much in the bottle that I can afford to use this on my neck and chest area.