Love this tint.  Has strong staying power=long wearing, better/longer than some Etude House tints.  The 05 Watermelon shade is an intensely bright, hot pink.  It is such a vivid, bright pink, it almost pulls red in some lighting.  I purchased this shade for spring and summer.  Has a light scent of sweet candy and not bothersome to me.  Fun color, brightens the face, and of course the packaging is darling and good quality.  Will look like a piece of candy in your bag.