To be honest I bought these masks since the packaging is sooooo cute! I only bought one set: white milk. And since its white milk, the masks didn't really have a scent which I should have expected. The essence was the "emulsion" type, it was kinda thick and creamy and not watery at all. Because of that I was expecting a super hydrating mask since emulsion type masks give me the most hydration... BUT unfortunately I didn't think these masks were very hydrating at all. Usually I use a mask without having to put on cream after since the masks were so moisturizing. For these masks though my skin actually still felt quite dry and a little tight? It was weird... it did help make my skin a bit softer/smoother though!