I thought I was going to be super disappointed when I first put this on my face. It was in a super thick cream almost like crème fraiche and the mask was quite dry, once it was on, I searched in the packet to find an abundance of cream still in there so I smothered it over the mask, it was now perfectly ….moist. When I took the mask off (45mins) the cream was still sitting on my skin, I rubbed it in and after about 10 minutes my skin was soft, like impossibly soft.