Cosrx Holy Moly snail masks come in unusual square packaging and when you open them up, you can see that the sheet mask itself is slightly pinkish! The mask is dripping with essence. I applied the essence on my skin first, by pouring it into my palm before taking the mask out. The fit was average but I never really get good sheet mask fits. I left it on my face for 30 minutes, it was dry in some areas and nearly dry in other areas. These masks are not the cheapest but I think they are worth it.