The BB cream comes in a sturdy plastic tube with a pump. The actual cream is very thick in consistency and it has a grey undertone to it. I'm a 117 in MUFE Ultra HD, Gobi in Nars Sheer Glow, 110 in Maybelline Fit Me and YH in Kryolan Ultra Fluid Foundation and the shade matches almost perfectly. It's a bit too dark for me since it oxidizes a tiny bit, which is my only complaint. Since it's so thick and full coverage it's best to apply with a damp sponge (in my opinion).