I switched to this after years of western anti-acne cleansers which I never realised were CAUSING my pimples because they were so harsh and high pH. Some people find this drying, it's definitely not moisturising but I hate when cleansers leave a "film" so I love the clean, but not tight, feeling after this. It's much less drying than high pH cleansers. Strong smell of tea tree, which I like, but it's not for everyone. Low pH is good for actives. Cheap, lasts forever, does the job - I don't get any pimples any more! :)