This gloss feels a little thick and sticky when you first put it on, but it soons sinks into the lips a little and feels smooth. It is very pigmented - even a thin layer will give you some nice colour. I was expecting the colour of the 3 shade I bought to be a little more coral-y/orangey-y just from the pictures, but it is still a really nice colour. The colour lasts for about 3 hours before it is all gone.