I have purchased this in colors Sky Stick and Apple Stick, the latter being my favorite. Apple stick is a very natural pink a few shades darker than my own lips and Sky Stick is a little more daring because it's fuschia. These jelly sticks are moisturizing and the color stays on a long time, even after eating and drinking. I like to reapply every 2 hours or so to feel the moisture again, otherwise the colors haven't really faded at that point. Out of all the lip products I have, I always reach for this one every day!