This gloss is great!  I bought No. 3, Juicy Apple.  The gloss itself is not as vibrant as the tube, which is good.

The gloss itself still provides a great color, without being too va-va-voom about having lipstick on.  It's a nice,girly shade of pink.  It's a perfect blend of pigmented and subtle.  It being a gloss, it's not drying and actually pretty moisturizing.  As with anything that's not really a tint, it does come off on glasses or when you eat, but no more than your average lip gloss.

I will definitely buy some more of these, probably in some more dramatic looking colors, knowing that they'll show up more subtle on my lips.