I bought shade #03 sold out red. It' s the first lipstain I ever purchased so I don't have any others I can compare it to. The colour is a very vibrant true red and I think it would be flattering to most skintones. The lasting power of this stain is pretty good and I like that it fades very evenly.

My only complaint is that it's quite drying on the lips and putting a lip balm on top of it reduces the lasting power greatly.