This lip tint is moisturizing, which is what sets it apart from other lip tints, IMO. It doesn't dry out my lips!! Yay!! Also, you can apply a little bit for sheer color or more for a deeper, stronger color. I have the Grapefruit one and it's a very beautiful orange/red color that also looks gorgeous sheered out for everyday wear. I like that I can use it both strongly and softly depending on where I have to go during the day. It lasts a long time, even through meals! I only have to reapply once or twice throughout the whole day!