I have finally found a mascara that doesn't smudge on me. I love it. It makes my lashes look long, although not too voluminous, but I love that at the of the day I don't look like a panda/racoon hybrid. I heard Gothamista on youtube loving this mascara, so I gave it a try. I did not regret it. I do double cleansing method of taking my mascara make up off, so I don't find it difficult to remove. I will be repurchasing and repurchasing. So far, all the Heimish products have been a big hit for me. Thumbs up