Do i need to say more about this product? I mean everyone's already raved about it... this dries matte and does not transfer to my upper eyelids (an issue I had with a popular Japanese eyeline brand Heroinemake). The packaging is sleek and fuss free, stays on all day and super black, I love this. Only gripe is it does not last as long as other eyeliners, but at this affordable price I'm not gonna complain :)