I am used to brow pencils, so this is the first time using a browcara, I have to say I was nervous it would look unnatural and too "wet", but I was pleased to find that I was wrong. It was a pleasant experience combing it through my brows, it coated my brows very thinly and it dried to a natural matte finish so you could not tell it's been combed with a liquid product, it stained my brows a nice light brown - i would repurchase this! One note is there is a learning curve to using this. When you pull the wand out of the tube, most of the product is gathered at the tip, apply that in a light sweeping motion across the hairs to distribute the product (start 1-2cm from the front), then level the brush so it's parallel to your brows and comb upwards and outwards to coat all the hairs. Keep application at the front of the brow at a minimum.