Sigh... I want to love this, I really do. The casing is adorable, the pigment is gorgeous and true to the advertised colour - plus it smells great. Unfortunately I don't feel that this lipstick sticks around as long as some of my others do - except when my lips are chapped, that is :( I also tend to find that it always ends up on my chin when I eat (although, maybe I'm just a very messy eater). Overall, it is a nice product and I haven't ruled out repurchasing it, but I might see what else Etude House has to offer, first.