So I would purchase this on sale, because it is in fact a nice primer, but is isn't something special either.I bought it because some V-loggers were raving about it and I still don't know why exactly. I had cheap Non-AB primers that were just as good. The packaging is cheap, and though I didn't carry the bottle around at all, there is already some of that pink glitterish colour rubbed off. The primer itself performes well; it evens out the skin tone and brightens it. It's easy to spread and smells like baby powder. Sometime I wear it without BB-Cream/Make-up and it looks quite natural. But is does rub off the face very quickly and does't stay in place.