Colours in provided images are not even close to the true colours. Either that or Innisfree can't be consistent with their quality. I purchased #10 which is shown as a medium pink and #2 which is a baby pink. What I got when they arrived was a deep red and a coral shade (see attached image). Very unhappy with this purchase. The only redeeming factor is the formula is nice, but neither of these colours will be used by me because they are not what I was after.