I tried a sample of this product and then purchased the full size.  I am naturally quite pale (NC15) and was looking for a cream that would help add a translucent brightness to my skin. I enjoy using this product as both a primer under foundation and on its own on days that I feel like skipping makeup. This gives a really nice glow to my complexion, although one must be sure to rub it in really well or else you can see streaks in natural lighting. I do think that those with tanner skin may have difficulty with this product looking natural. Less is more with this product. This product was neither moisturizing or drying, more primer-like. The packaging is really cute but not practical. Wish it included a spatula.