The texture might put some people off because it's super sticky and tacky at first, but the more you pat it into your skin and let it absorb, it's very moisturizing. It creates a perfect base for makeup. I like to use this after I wash and tone my face, before sunscreen and makeup. It really helps with smoothing out pores. I just wish I could see how much I have left but the packaging is not see-through so I can't..