Up until now I had been using the same brow gel and was getting very unhappy with it - barely there pigmentation and did not fluff up my brow hairs. This one is amazing and I am definitely buying a few with my next order. The color is pigmented and really colors in my brows, so much so that on lazy days/running errands I just comb a little bit through my brows and I feel comfortable. The only downside is the spoolie could be smaller but its only a minor thing.